Service 03
Websites built to earn attention — and make the next action obvious.
Marketing sites, portals and web applications engineered for speed, accessibility and the enquiry you actually want.
The problem
What usually goes wrong
The site looks fine and converts poorly
Visual polish without a conversion structure leaves visitors unsure what to do next. Structure comes before styling.
Nobody can change anything
When every copy edit needs a developer, the site freezes. Content ownership has to be designed in.
Performance and accessibility are retrofitted
Both are cheap to build in and expensive to bolt on. We treat them as build requirements, not a final check.
What you get
Deliverables
- Marketing websites
- Landing pages
- Corporate websites
- E-commerce builds
- CMS-driven websites
- Web applications and portals
- Conversion forms and booking flows
- API and CRM integrations
- Accessibility and responsive implementation
- Performance and technical SEO foundations
- Maintenance and iteration
Who this is for
- Businesses replacing an ageing website
- Teams that need to edit content without a developer
- Operators whose enquiries must reach a CRM cleanly
- Organisations with real accessibility obligations
How it runs
Our process for this work
- 01
Discovery
Business goals, audiences, required actions and technical constraints.
- 02
Sitemap and conversion plan
What each page is for and what it asks the visitor to do.
- 03
Wireframes
Structure and hierarchy agreed before visual design begins.
- 04
Visual design
Applied from the brand system, designed responsively.
- 05
Development
Componentised build with editable content where you need it.
- 06
QA
Accessibility, performance, browser and device testing.
- 07
Launch
Migration, redirects, analytics and search console setup.
- 08
Support
Iteration based on real behaviour after launch.
What we need from you
- Existing content, or a decision on who writes it
- Brand assets and any tone guidance
- Access to domain, hosting and analytics
- A named approver for each stage
Why AlignFlo for this
- Technology is chosen for your requirements and your team's capability, not our preference.
- Migrations include redirect mapping so existing search visibility is protected.
- Security, maintenance and ownership responsibilities are written down before launch.
Questions
Frequently asked
Ready to scope this properly?
Send us the detail and we will come back with an approach and a tailored quote.