Service 01
A logo people recognise. A system your brand can actually use.
Distinct identity design built for real-world consistency across digital, print, social, products and campaigns.
The problem
What usually goes wrong
The mark only works at one size
A logo drawn for a pitch deck often collapses at favicon scale or on a vehicle. We design and test the mark at the sizes your business genuinely uses.
Nobody knows which file to use
Without lock-ups, clear space rules and organised exports, the identity drifts the moment more than one person is producing assets.
The identity stops at the logo
Colour, typography and application rules are what make a brand recognisable. A symbol on its own carries very little.
What you get
Deliverables
- Brand discovery and visual direction
- Primary logo and supporting lock-ups
- Icon and mark variations
- Colour system with usage rules
- Typography recommendations
- Clear-space and minimum-size guidance
- Social and profile assets
- Export package for digital and print
- Mini or full brand guide (optional)
Who this is for
- New businesses defining a first identity
- Established businesses whose mark no longer scales
- Teams producing assets across several channels
- Operators preparing for a website or campaign build
How it runs
Our process for this work
- 01
Discovery
Positioning, audience, competitive context and where the mark has to live.
- 02
Direction
Two or three defensible visual territories rather than a wall of options.
- 03
Concepts
Developed marks presented in context, not floating on white.
- 04
Refinement
Construction, spacing, weight and optical corrections on the chosen route.
- 05
Application testing
Small sizes, single colour, dark and light surfaces, real placements.
- 06
Final files and guidance
Organised exports plus the rules that keep usage consistent.
What we need from you
- A short brief on what the business does and who it serves
- Any existing assets, colours or constraints
- One decision-maker for feedback rounds
Why AlignFlo for this
- We design identities knowing exactly where they will be applied, because we also build the websites, apps and campaigns that carry them.
- Construction and spacing are documented, so future work stays on-system.
- You receive editable, organised source files — not a single flattened image.
Questions
Frequently asked
Ready to scope this properly?
Send us the detail and we will come back with an approach and a tailored quote.