Paid Ads
Reach the decision-makers your sales team needs to talk to.
B2B lead generation and account-based campaigns targeted by job title, company, industry and seniority — with lead quality you can actually sell to.
The problem
What usually goes wrong
High cost per click with no pipeline
LinkedIn is premium inventory. Poor targeting and weak offers burn budget quickly.
Leads that never answer the phone
Easy lead forms without qualification fill a CRM with contacts who are not buyers.
Sales and marketing are disconnected
Leads sit in LinkedIn instead of reaching the team that needs to follow up.
What you get
Deliverables
- B2B audience and ICP definition
- Account-based target lists
- Lead gen form and offer design
- Sponsored content and message ads
- Retargeting of site visitors and engagers
- CRM integration for instant follow-up
- Insight Tag conversion tracking
- Monthly pipeline reporting
Who this is for
- B2B service companies
- SaaS and technology firms
- Recruitment and professional services
- Businesses selling high-value contracts
How it runs
Our process for this work
- 01
Audit
Account structure, tracking accuracy, spend and landing pages reviewed.
- 02
Strategy
Audiences, offers, budget split and the measurement model agreed.
- 03
Build
Tracking, campaigns, creative and landing pages set up properly.
- 04
Optimise
Weekly testing of creative, audiences and bids with documented changes.
- 05
Report
Spend, leads, cost per lead and what we are testing next.
What we need from you
- Admin access to your ad account (ownership stays with you)
- A realistic monthly ad budget
- Feedback on lead quality, not just volume
Why AlignFlo for this
- Campaigns are built inside your account — you keep the data and history.
- Creative, landing pages and tracking are handled by the same team.
- We never promise a guaranteed return; we commit to method and transparent reporting.
Questions
Frequently asked
Works well with
Related services
Ready to scope this properly?
Send us the detail and we will come back with an approach and a tailored quote.